LAI, Kong Ming Arthur; HASSAN, Faridah Hj. EMOTIONAL AI AND CONSUMER TRUST: ISLAMIC ETHICAL BOUNDARIES ON DIGITAL ADVERTISING IN MALAYSIA. Journal of Islamic Management Studies, [S. l.], v. 9, n. 1, p. 100–111, 2026. Disponível em: https://waim.athirf.com/index.php/jims/article/view/154. Acesso em: 8 nov. 2026.